Want to have a wardrobe like Tay-tay’s? You can now, thanks to Craves. The company is today debuting a mobile fashion application that takes advantage of visual search technology to identify clothing and accessories as seen in photos. In particular, it’s focused on showing you what celebrities are wearing and where you can buy those items – or something similar, but more affordable. You can either browse through its feed of celebs and Hollywood A-listers, or you can simply snap a photo of a magazine image, then have Craves return its fashion suggestions.
Craves actually launched last year as a tool for finding fashion by analyzing images found in your smartphone’s Camera Roll. That is, it could search against a photo of someone’s street style or a screenshot you saved, then return visually similar items. To do so, Craves uses technology from parent company Slyce, where it operates as a … Read the rest