Importance of Influencer Marketing
First of all, let me say this is not a new marketing concept.Nevertheless, if you can get the right folks who will be engaging and having them discuss your brand and product, you will be capable of expanding your customer portfolio and rise your sales proceeds. Back to the tried and true methodology that Word of Mouth is the most trusted way for a potential customer to hear about your products and your brand.
You no longer need a megaphone to make a company announcement about MarketingSocial media marketing has taken the experienced and real way of word of mouth marketing and created it immediate and international. Constructing relationships with the online influencers will have a great impact with the use of Twitter, Facebook, Google Plus, Pinterest and many other social platforms. Influencer marketing offers your business the opportunity to tap into trusted client network. You turn friends into company spokespeople who advocate for your business. The vast question is how can you exploit the return on this influencer marketing investment?
Look for influencers inside and outside your sphere
Lessons Learned from Years with Marketing
As an example, marketers at a furniture manufacturing company should be checking out fashion blogs, interior design blogs, DIY blogs and even construction blogs to discover discussion overlaps. Sure, you want to bring in the large names as influencers but you still want the up and coming viewers that has to be the first to pioneer a good idea or topic. These individuals are the must-have viewers and their competitors are awesome targets for your network too. Don’t target only the people with massive networks. Ensure to focus on the smaller networks as they wish of having a much bigger influence with their audience.
Give the Influencers an Incentive
Everyone likes the red carpet treatment so this is no different. This is an approach in recognizing and reward the active players in your social media circles. Maybe they get the first shot at new product offerings or an exclusive on new content. You may possibly want to hand them free demos of your services and products. You may be wanting their feedback or inputs on the latest products prior to rolling them out nationally so they get the chance to try each one of them first. The human beings would love to feel that they have an impact and this is an approach in making them feel special.You can have the influencer retweet, repost and like posts and products for a much bigger social media blitz. Most of the influencers have various offers from other brand so it is significant to keep the influencers engage with unique topics and content along with consistent incentives.