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How To Apply Influencer Marketing In Your Marketing Campaigns? In the past few years, the role that influencers have in promoting and marketing content has been noticed. This is the main reason why there are several content marketers that have made a decision to integrate influencer marketing and several other means of content promotion in their campaigns. Many companies started to invest in such as it showed promising results to in influencer marketer statistics. Some of the social media sites that are perfect for sharing content are Instagram, Twitter, Facebook and YouTube to which these platforms were able to amass millions to even billions of active users a month. Say that you find an influencer marketer and has established a relationship with them, they can open new doors for you. But the question that many are asking is, how is it possible to put together content marketing as well as influencer marketing on the same page? In that case, here are some tips where you want to get started on. Number 1. Find out the authorities in your niche – every single niche has an authority of its own and these are the people who got experience and vast knowledge in their respective field or industry and they are able to impart what they know to others. People are seeking for these tips and professional advice and because they look up to these authorities, they can influenced by them and follow their link. In doing so, the influencer has a big impact on the consumer’s behavior on what or where to buy. Therefore, assuming that the influencer is on your side, they can point these interested individuals into your store and be able to make a sale from it.
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Number 2. Evaluate the influencer – it is just impossible to contact all prospective influencers at once because let’s face the fact, it is a waste of your energy and time. Most of them will even ignore you or worse, many are not actually suitable for your brand for some reasons.
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Preferably, you better pick those whose content has a high relevance to your brand, after all the size of the influencer’s following isn’t the sole factor to be considered when you are working with one. Number 3. Establish your relationship with the influencer marketer – finding out how you can connect with your prospect is hard already and even feels a bit awkward at first. Starting small is the simplest and the least creepy way to do it. You may do so by dropping a comment on any of their recent posts, follow them on Instagram or Facebook, subscribe to their blog, retweet their posts and so forth for the following weeks. Until they start noticing it, do not stop in doing so and when it comes, that’s the perfect time to start taking actions by being friendly and respond to their replies, this pushes them to check your stuff and the rest follows.